• What is your compelling customer value proposition?
• What is your
  diferentiated and supporting operating model?
• How can you improve performance
  against the key profit drivers?

• You’re losing market share
• Your profits are shrinking

What are the appropriate boundaries for your business?

• Your growth ambitions exceed your attainable revenues in your market
• You have a strong but under-leveraged brand
OR • Your effectiveness is suffering from the complexity
of your business

Adjacency Focus:
Financial Services Firm Uses Strategy to Focus

Where must you position your business to be in the path
of increasing profits?What emerging customer segments or needs can you address?

• The profit pool is shifting away from your industry

• New technologies, customer segments/needs, or operating capabilities threaten
your relevance